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It shouldn’t surprise you that the majority of your website’s visitors will be browsing your site whilst on their mobile phone. After all isn’t that how we all browse the internet these days?! Google, in fact recently announced that their goal was to “help our users find even more pages that are relevant and mobile-friendly”. So if your website isn’t mobile friendly it’s about time you considered making it so.
Why make a website mobile-friendly?
A desktop only website might be difficult and frustrating to use on a mobile device. The desktop only site that’s not mobile-friendly most likely requires the user to pinch the screen (zoom in) to read content. This can be a frustrating experience and your users are likely to leave immediately and go to another website (most likely a competitor). Alternatively, the mobile-friendly version is readable and immediately usable.
How to make your site mobile friendly?
At its most basic level, you can achieve a mobile friendly website by using existing sections of content from the desktop site and organising them in a mobile-friendly layout.
However, there are two methods for creating mobile websites: A responsive design and a mobile specific site.
Responsive design requires you only have one website that is able to adapt to any screen sizes. Your site will be built in a way that considers the user’s priorities and is able to offer the best user experience no matter the size of the screen.
A mobile website, however, is a completely separate entity requiring you to have a second mobile-only website. This method can, however, cause issues down the line.
Google actually prefers responsive web design over mobile specific sites. They suggest that having one single URL makes it easier for them to find your site as well as reduces the chance of any errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-specific site.
How much does it cost to build a mobile friendly website?
It is likely that if your website was created several years ago, starting from scratch may be the best course of action. This is because there are new web development techniques and processes that may make it more efficient to re-do, rather than try to adapt what you have already.
The good news is that if you start from scratch you may be able to reuse your existing content which can hopefully save time and money.
How can I test if my site is mobile friendly?
Well, Google has a handy tool we can use to run a quick easy to understand the mobile friendly test. Alternatively, why not have me carry out a Health check on your site and I can provide you with a comprehensive jargon-free answer.